If you live or work around Poplar and Blackwall streets, you already know rugs take a beating faster than most people expect.

If you need same day cleaning in Isle of Dogs flats, you are usually dealing with a proper life moment: a last-minute viewing, an unexpected guest, a tenancy handover, or that slightly panicky realisation that the place looks a bit more lived-in than you'd like.

If your sofa has picked up city dust, coffee marks, or that tell-tale everyday wear that sneaks in over time, you are not alone.